Mindset behind creating a detailed job description for your childcare business.

hiring job description Feb 20, 2020


It's time to hire staff for your childcare business. You create a Facebook ad campaign. Resumes start coming in, interviews are underway, and you start rejoicing only to find out that the employees you’re interviewing are anything but a good fit for your childcare business.

What happened? What did you miss? You start telling yourself that it’s hopeless! And eventually hire out of desperation.


Time to look at this with a different perspective! As a business owner and someone that is committed to operating a child care business that they absolutely love , you need to figure out what went wrong in your strategy so you can correct it.

Let's start at the beginning! You followed your  a hiring procedure , and created a  FB ad. Once your ad has been clicked on, it should bring the potential candidate to a landing page with a detailed job description.

One of the things  that might be attracting the wrong candidates is your...

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How to handle complaints in your daycare/childcare center.


As childcare business owners, there will come a time where a customer will need to voice their dissatisfaction. When that time comes, it’s important to make sure your complaint policy and procedures are followed to ensure that the situation is handled with professionalism.

A quick note before we proceed, It's CRUCIAL to always check with your state laws to make sure you are working within your legal rights.

What is the purpose of the complaint policy?

Here is how a clear and detailed policy will benefit your business:

  1. It gives your customer a chance to be heard.
  2. Your customers will understand the procedures they must follow to form their complaint
  3. It will allow your customers to understand the steps management will take to handle the complaint.
  4. Your customers will know that your business is committed  to continuous improvement
  5. The policy will improve the flow of your business. (everyone will be on the same page)


Anatomy of a complaint procedure

Detail your steps...

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Having a morning routine can help you become more focused and successful as a childcare business owner.


Do you have a morning routine in place? 

As childcare business owners, we get so busy running the business and leading our team that we almost forget to take care of ourselves.

We all want increased registrations and quality customers but all that means absolutely nothing if as leaders we aren’t performing at our best. 

Today I want to challenge you to think about carving out some CEO or ME  time for yourself .

I started doing this about a year ago .Honestly I never thought that I would be that type of person to carve out time every single day to take care of myself but when I saw the difference in how I felt , how I showed up as a mom,  wife and business owner I knew that I was on the right path

It's a great way to give yourself a few moments of silence to reflect on the week passed or the week coming up ahead. It gets your mind in the right place and gives you control over your day’s intention. 

The good news is that this looks different for...

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Use Facebook to grow your childcare business.


Why social media is your best bet when it comes to marketing your childcare center

With 55 billion dollars generated in 2018 from advertisement, the days of paper print are over!

There is no doubt that social media can be a powerful tool when it comes to getting your child care center  known in your community if you use it to your advantage.

In fact, 74% of people log in to scroll their FB account about 8 times daily.

Unfortunately, if used incorrectly, social media can give your business a bad reputation which is childcare is not what you want. 

How can you use social media platform to offer value and show your community how your center is different?


  1. Set up a business page for your business. Running a business off  your personal page is against Facebook policy.
  2. Add value weekly: share articles of interest, local events, give shout outs to local businesses, share recipes, special events happening in your childcare center and anything else that can add value to your...
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How reviews can help your childcare business by increasing registrations.


Why reviews?

Asking for reviews as a business owner can help boost your sales. We all know that a happy customer can do wonders for our child care center’s reputation. Happy customers love spreading the word to others looking for childcare.

How can you best use reviews to serve your childcare business? I'll walk you a few things you can put in place to facilitate the collection of reviews. 

But first let’s chat about why collecting reviews is important:

Fun facts:

According to the website  www.vendasta.com

Reviews are a great way to boost your website’s SEO and grow that like-trust factor we all want to have with our customers. In fact, here are a few fun facts about reviews and their power: 

  • More than 88% of online shoppers incorporate reviews into their purchase decision.
  • 68 % say that a positive reviews helps them trust a local business
  • 80% trust reviews as much as a personal recommendation
  • 92 % of consumers read reviews online
  • 61% are more...
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Increase registrations as well as your childcare center's quality by adding these 3 strategies in 2020.


When operating a childcare business, as the business owner, the quality of your service must be your top priority. Quality goes down, so do registrations. It’s that simple. 

Going forward in 2020 I thought I'd start the new year by sharing 3 strategies to implement in your childcare business this year that will boost the quality of service. Whether you are operating a childcare center, home daycare or preschool you can definitely implement these strategies.

Allow me to emphasize that you may be already doing one of the three but please read on as there is always room for improvement.

Strategy #1

Start a Facebook group for childcare center's parents: you can set up a private page for your customers where you can engage with them. It’s a great way to allow your customers the chance to get to know each other as well as get to know you. Linking this directly from your business page is ideal. It's also easier for your customers to request to join. This can be done by...

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How to set up your childcare business for success in 2020.

2020 goals year in review Dec 18, 2019

How to make sure you are setting yourself and your childcare business up for success in the new year.

With another year about to end, I like to take some time to reflect on the year past and set my intention for the new year ahead. 

I started doing this professionally as well as personally. It allowed me to evaluate my goals as well as my personal growth and gave me the confidence to change things accordingly. 

Here are a few things you can do in your childcare business to make sure you are operating a thriving center in the year ahead.

It’s important to note that these tips I will share with you today can be incorporated whether you are operating a childcare center, preschool, home daycare or specialized program.

Business flow audit 

Day to day operations  

Start by reflecting on the last 12 months and write down any events or situations that came up where you were not happy with the outcome. Focus on the flow of the center, meaning the day to day...

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Can a business coach help you with your childcare business?

business coach Dec 12, 2019

Here are a few things to keep in mind if you are contemplating on working with a childcare business coach to help you open your 

  1. Time saver

Learning from someone that's gone ahead of you and that has gotten the results that you want is always a win- win situation. Just  imagine all the heartaches that you won't have to go through because someone that has already made those mistakes has taught you all about them!

Imagine feeling empowered and confident knowing what's up ahead in your business.

2. Say bye to your comfort zone 

When you're working with a business coach, you will feel yourself growing and learning every single day. Here's the thing, you won't be able to get to where you want to be if you don't push yourself to get uncomfortable. A business coach can help you push your personal and professional limits.

3. Accountability-support

You will be given all the tools you'll need to make sure you hold yourself accountable. A business coach can also be your...

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What type of childcare business is right for me?

Uncategorized Dec 07, 2019

Read this first to make sure you chose the right type.

The first thing you’ll need to get clear on is your vision. You need to make sure that you are aligning your business with your values and your belief system. What does all that mean? It means that before you venture off and open a business, you need to get real with yourself!

It’s better to do the work now and make a good decision then rush into it, only to open a center that is not successful or even worse, unaligned with your message.

Step 1. Start from then end first.

Vision crafting is everything!

What is your role in your center? Are you working in the classrooms or in the office? Where do you see yourself in 5 years? When are you planning on opening your center?

Do you want to stay home and raise your kids as you earn extra money maybe you have something specific you want to teach to offer a service in your community?

There are so many ways you could go about this but one thing is for sure that before you...

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5 excuses holding you back from opening your childcare business.

Uncategorized Dec 06, 2019


Opening a childcare center can feel scary! 

What's even scarier is the amount of centers NOT opening due to limiting beliefs.

Today i'm sharing the top 5 excuses we allow ourselves to believe.

1.“I don’t have enough experience”

This fear based belief or excuse is quite common. Starting something new is scary stuff. But you know what? It shouldn't stop you from doing something small every singe day that will bring you close to your dream. Here's the thing, you will never have ALL the experience you need to take on something new! Once you begin to take small steps into your childcare business then that will cause a snowball effect that hopefully will inspire you to keep going! 

2.“I don’t have enough money saved up to start my business”

Guess what? If every business owner waited until they had every single penny they needed to start their business then no one would actually open a business! There are ways you can find the capital to...

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