Boost exposure part week 1

Uncategorized Apr 08, 2020
 

This week we focus on local visibility and your childcare business. 

Link to download the workbook is here

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Focus on thing one thing right now to get you through the coronavirus lockdown.

marketing Mar 25, 2020
 

How to get started with Facebook ads as a childcare business owner.

If you're not already investing in Facebook ads you are leaving a lot of money on the table .

Your job as the business owner is to make sure you are consistently placing your business in front of your ideal customers.

Simply placing ads in your local paper won't cut it for many reasons but the most important one is that business and marketing has changed, and most people are on their mobile devices pretty much all day long.

Statistics show us that moms with preschool aged children are on social media much more than any other age group. In fact, as their kids get older, the time they scroll on social decreases.

As childcare business owners get older, our customers are getting younger and we MUST be pivoting in a new direction in order to find them.

Here are a few facts I'd love to share with you about online marketing and the power of Facebook ads.

General Facebook stats

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Every childcare business needs a lead magnet

marketing Mar 18, 2020
 

As you venture off and begin investing in building a website and growing your email list you will quickly find out is that viewers don't necessarily want to hand over their emails or their telephones numbers.

When marketing your business online, you have to offer some type of incentive or value for your customer to willingly give you their information.

I am going to give a few examples of the types of lead magnets you should be creating in order to grow your email list off your website

 

Why lead with value?

Your childcare business is like no other. You offer quality services, an amazing educational program, a stimulating environment and a team culture anyone would be jealous of. When a parent is online looking for the best childcare center for their child, they want to feel as though they found a childcare provider that loves what they do!

Parents know when someone absolutely loves what they're doing versus someone that is totally burnt out, overwhelmed and basically wants to...

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Grow your childcare business's email list as you sleep!

 

Learning how to automate your business as a childcare provider should be top priority.

As childcare business owner, trying to do “everything” in your business will guarantee you a burnout! 

In a study of providers in Maryland:

  • 37% of providers rated themselves as experiencing very high
  • 54.5% had effects on health behaviors
  • 51.7% enjoy their job less than the typical population
  • 35% report feeling bad physically
  • 33.6% experienced strong moods

Let’s define automation and how it relates to our industry

“the technique of making an apparatus, a process, or a system operate automatically”

In your case, you aren’t replacing staff educators with robots but automating things such as wait lists , tours,  growing your email list and your marketing strategies

FACT

  • You cannot do everything in your business
  • We are living in such an exciting time where we have access to so many software, services, apps that can make our life so much easier. 

...

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5 APPS or websites that can help you create awesome images and videos for your Facebook ads

Uncategorized Mar 04, 2020

The creative part behind Facebook ads can be a bit daunting especially if you find yourself spending hours on end trying to figure out how to to create eye catching images or videos that will engage your ideal customer 

I hope to take some of that overwhelm away by sharing with you 5 apps or websites worth knowing when you are venturing off and  creating ads for your Facebook marketing .

When it comes to Facebook ads there's one thing that you need to know , it's all about testing ! Unfortunately there is no magic pill when it comes to knowing the exact color or image your audience will connect with as soon as they see it . Using your ads manager, you can  test different things such as your ad copy, audience and images. 

Let’s focus on images and videos 

  1. CANVA. The first website worth knowing and exploring  is CANVA . This website is free to use and offers amazing graphics and templates you can use  in all aspects of your business:...
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5 ways you can share engaging posts on Facebook to keep your childcare center’s viewers and followers engaged with your business

facebook ads marketing Feb 26, 2020
 

Increase your childcare business engagement

Why is engagement important on Facebook?

Why should you always try to engage your audience?

Let's begin with why we need to have engagement posts on Facebook in the first place.

Mark Zuckerberg himself has said time and time again that Facebook prioritizes engagement posts.  Facebook wants people, fans, friends and family members to be engaging with one another.

I’ll be sharing some ways you can create buzz around your childcare business by offering value, increasing engagement and making sure you have a strong following before placing ads to convert your followers into customers.

 

TIP: Engagement first then conversion

When trying Facebook ads for the first time it's very important to know what type of content your fans and followers want to see. People are on Facebook to be entertained, to be inspired or to learn something new. They don't want to be sold to immediately as soon as they click on something you put out. By...

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Mindset behind creating a detailed job description for your childcare business.

hiring job description Feb 20, 2020
 

(TEMPLATE INCLUDED)

It's time to hire staff for your childcare business. You create a Facebook ad campaign. Resumes start coming in, interviews are underway, and you start rejoicing only to find out that the employees you’re interviewing are anything but a good fit for your childcare business.

What happened? What did you miss? You start telling yourself that it’s hopeless! And eventually hire out of desperation.

PLEASE DON’T!

Time to look at this with a different perspective! As a business owner and someone that is committed to operating a child care business that they absolutely love , you need to figure out what went wrong in your strategy so you can correct it.

Let's start at the beginning! You followed your  a hiring procedure , and created a  FB ad. Once your ad has been clicked on, it should bring the potential candidate to a landing page with a detailed job description.

One of the things  that might be attracting the wrong candidates is your...

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How to handle complaints in your daycare/childcare center.

 

As childcare business owners, there will come a time where a customer will need to voice their dissatisfaction. When that time comes, it’s important to make sure your complaint policy and procedures are followed to ensure that the situation is handled with professionalism.

A quick note before we proceed, It's CRUCIAL to always check with your state laws to make sure you are working within your legal rights.

What is the purpose of the complaint policy?

Here is how a clear and detailed policy will benefit your business:

  1. It gives your customer a chance to be heard.
  2. Your customers will understand the procedures they must follow to form their complaint
  3. It will allow your customers to understand the steps management will take to handle the complaint.
  4. Your customers will know that your business is committed  to continuous improvement
  5. The policy will improve the flow of your business. (everyone will be on the same page)

 

Anatomy of a complaint procedure

Detail your steps...

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Having a morning routine can help you become more focused and successful as a childcare business owner.

 

Do you have a morning routine in place? 

As childcare business owners, we get so busy running the business and leading our team that we almost forget to take care of ourselves.

We all want increased registrations and quality customers but all that means absolutely nothing if as leaders we aren’t performing at our best. 

Today I want to challenge you to think about carving out some CEO or ME  time for yourself .

I started doing this about a year ago .Honestly I never thought that I would be that type of person to carve out time every single day to take care of myself but when I saw the difference in how I felt , how I showed up as a mom,  wife and business owner I knew that I was on the right path

It's a great way to give yourself a few moments of silence to reflect on the week passed or the week coming up ahead. It gets your mind in the right place and gives you control over your day’s intention. 

The good news is that this looks different for...

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Use Facebook to grow your childcare business.

 

Why social media is your best bet when it comes to marketing your childcare center

With 55 billion dollars generated in 2018 from advertisement, the days of paper print are over!

There is no doubt that social media can be a powerful tool when it comes to getting your child care center  known in your community if you use it to your advantage.

In fact, 74% of people log in to scroll their FB account about 8 times daily.

Unfortunately, if used incorrectly, social media can give your business a bad reputation which is childcare is not what you want. 

How can you use social media platform to offer value and show your community how your center is different?

.

  1. Set up a business page for your business. Running a business off  your personal page is against Facebook policy.
  2. Add value weekly: share articles of interest, local events, give shout outs to local businesses, share recipes, special events happening in your childcare center and anything else that can add value to your...
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