Increase your childcare business engagement
Why is engagement important on Facebook?
Why should you always try to engage your audience?
Let's begin with why we need to have engagement posts on Facebook in the first place.
Mark Zuckerberg himself has said time and time again that Facebook prioritizes engagement posts. Facebook wants people, fans, friends and family members to be engaging with one another.
I’ll be sharing some ways you can create buzz around your childcare business by offering value, increasing engagement and making sure you have a strong following before placing ads to convert your followers into customers.
TIP: Engagement first then conversion
When trying Facebook ads for the first time it's very important to know what type of content your fans and followers want to see. People are on Facebook to be entertained, to be inspired or to learn something new. They don't want to be sold to immediately as soon as they click on something you put out. By creating an engagement post first, you are warming them up, adding some value to their life and creating a journey that you are going to take them on before placing a conversion add in their news feed asking them to visit your center and eventually sign up their child in your program .
When someone engages with a post you've made on social media that means they either commented liked it or shared it. Facebook sees that and pushes your information and page out to more people like those that have been engaging on your site.
Facebook wants to know that you are offering value to your followers and in return they're engaging with the content that you're putting out there. This is called social proof!
Social media engagement measures the commitment that your users show to your business.
By liking, commenting and sharing your posts your followers are telling Facebook that what you're putting out there is valuable.
This should matter to ALL business owners.
Having a clear marketing strategy allows us to build trust with our followers.
We need to be marketing our centers every single month.
Customers need to know your childcare business exists.
So, what type of posts should you be creating?
I want to share with you 5 simple ways you can engage your customers that will not be time consuming to be put together.
1) INSPIRATION AND EDUCATION
Teach, entertain, inform, or inspire
Your Facebook audience is not looking for nor will they engage with a sales pitch.
They want to engage with content that will make them smile, make them think, or improve their lives in some way.
2 ) ASK A QUESTION
People love to add their 2 cents. They just do! Try creating an engagement post that will involve your audience.
3 ) Use high definition images
Facebook posts that include a photo see higher-than-average engagement rates. Keep it simple and use your smart phone.
4 ) Use Facebook Stories
This is a great way to get eyeballs on your page because like IG stories, FB stories are placed right at the tops of the screen.
It’s a great way to informally connect, share updates and let your audience know you without over posting on their news feed.
5) Create a video or go live
Video posts get higher engagements picture posts, 6 more times to be exact!
Make sure you are recording on a vertical and you're facing window. Have an outline ready for your video or live.
Examples: “about me video” ( who you are and why you decided to open a childcare business
“The educational Program” ( share information about your programs mission and values
Get creative! Going live is great way to educate your public as well For example: “ 5 ways to potty train a toddler quicker” or “ How to reduce the first day daycare jitters in your preschooler”
Having a clear marketing strategy when investing in FB ads will prevent you from overspending without getting a return.
As a childcare business owners need to stay ahead of the game to make sure they are connecting the right message to the right audience daily.
I dive into this much more inside my membership site where I personally coach new and struggling childcare business owners.
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