How reviews can help your childcare business by increasing registrations.

 

Why reviews?

Asking for reviews as a business owner can help boost your sales. We all know that a happy customer can do wonders for our child care center’s reputation. Happy customers love spreading the word to others looking for childcare.

How can you best use reviews to serve your childcare business? I'll walk you a few things you can put in place to facilitate the collection of reviews. 

But first let’s chat about why collecting reviews is important:

Fun facts:

According to the website  www.vendasta.com

Reviews are a great way to boost your website’s SEO and grow that like-trust factor we all want to have with our customers. In fact, here are a few fun facts about reviews and their power: 

  • More than 88% of online shoppers incorporate reviews into their purchase decision.
  • 68 % say that a positive reviews helps them trust a local business
  • 80% trust reviews as much as a personal recommendation
  • 92 % of consumers read reviews online
  • 61% are more likely to contact a local business if they have a mobile optimized site 
  • 94% of consumers would use a business with a four star rating

I hope that you’re starting to see the magnitude of reviews and the impact they can have on your childcare business.

 

How to collect reviews

There are many  strategies you can put in place to start collecting reviews right now our childcare business.

Here are some of my five top suggestions.

  1. On your website. Adding a simple star rating plugin as well as social share plugins is a must in today's online world. 
  2. Yelp: Register your website on Yelp so that customers can leave a review and rating
  3. On your facebook business page: There is a section where your visitors and customers can leave a review which in turn you can share with your public
  4. In your private FB group: Create a section where your members can leave a testimonial or review. You can collect them in the group making things simple and clear.
  5. Surveys. When passing out your customer satisfaction surveys , ask them to leave you a review by providing a section in your survey.

How to handle bad reviews:

It's not ALL going to be rainbows and unicorns…. There are people that are going to leave you a 1 or 2 star rating. ( or even worse, half a star!)

Do not, under any circumstances, reply with negative or harsh responses. Customers are watching and basing their purchases off of review sites, we’ve already make that clear Instead what I suggest is reply with a kind response: “Thank so much for taking the time to leave us a review” and depending on what their review said you can leave them feeling reassured that their opinions have been taken under consideration. 

As a business owner, you CAN NOT take things personally. I know, that seems impossible but the faster you learn to accept feedback, the more value you’re going to provide to your customers. 

Get in the mindset of having an attitude of servitude. Being a business owner means that sometimes you’ll need to look at something with a different lens on in order  to increase the quality of your services. 

 

"I’ve collected my reviews, now what?"

Use them everywhere! All kidding aside, if your reviews are off the wall then by all means, you have to share with the world. Here are a few ways you can do that without feeling cheesy

 

  1. Have a “ what people are saying about our center” page on your website or FB page
  2. Include them on you digital marketing: FB ads...
  3. Include them on your flyers and or newsletter
  4. Post them up on your bulleton board!

Hard truths

  1. If the average of your reviews is 3 out of 5, this will showcase your center’s quality and customer satisfaction.
  2. If your reviews are under 2 starts, this will  shine the light are some areas you’ll need to improve in your business.

 

Whatever the case is, asking for reviews and testimonials is a crucial operating a business.

If you're struggling with your center's quality of service, read this blog post that will give some ideas on how to increase customer satisfaction.

Be well!

Christina Rizakos

 

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