Every childcare business needs a lead magnet

marketing Mar 18, 2020

As you venture off and begin investing in building a website and growing your email list you will quickly find out is that viewers don't necessarily want to hand over their emails or their telephones numbers.

When marketing your business online, you have to offer some type of incentive or value for your customer to willingly give you their information.

I am going to give a few examples of the types of lead magnets you should be creating in order to grow your email list off your website


Why lead with value?

Your childcare business is like no other. You offer quality services, an amazing educational program, a stimulating environment and a team culture anyone would be jealous of. When a parent is online looking for the best childcare center for their child, they want to feel as though they found a childcare provider that loves what they do!

Parents know when someone absolutely loves what they're doing versus someone that is totally burnt out, overwhelmed and basically wants to fill up their business in order to be able to pay their bills.

Offering something valuable that aligns with your mission and your vision statement can easily be done by creating an experience for your customer .The best way you can create an experience online is by offering something valuable in order for them to give you their information .

If you want to know a little bit more about why growing your email list is important, please click here and watch this retraining.

Here are five valuable lead magnets can create use an all your online market

  • Offer a discount. On your website you can encourage a viewer to enroll in your program before a certain date by offering them a 10% discount on the first month in your center. This also applies if they refer a friend as well.
  • Offer a free course. This type of lead magnet will demand more of a time investment on your part, but the value is so much greater. As a child care provider a lot of tricks and tips and valuable information you can offer a brand new parent for example five ways to get your toddler to eat their veggies ,how to integrate a child in a new child care center with ease , 5 best things to ask when visiting a childcare center , a day in the life of a child in your center . You can get as creative as you want to with this type of lead magnet.
  • Offer a virtual tour. This can be set up from a page on your website where you are going to invite a viewer to click on a specific page enter their information and you will email them a walkthrough of your childcare center. This type of lead magnet can be very interesting because it might encourage your viewer to call and book a tour or a sign up because they've already visited your space .They know what your center looks like so that makes them feel a little bit more connected to your business and who you are . It also allows a parent to decide whether or not they want to enroll their child in your center and this will be a great asset to you in order to not waste precious time with customers that are not interested in what you have to offer
  • Offer A checklist or PDF booklet. This can be fun to write. Here are some ideas:
  1. Offer a checklist on what types of things to pack your first of childcare
  2. Top five must have board games
  3. 5 educational games to play with your kids
  4. 5 educational apps that are mist have for your preschooler.

Parents want to make sure that they are doing the best for their children and if you can provide some type of value especially as you take on the load the role as a as a leader in child care this starts to form a connection between your viewer with your center .

The key here is to create a quiz that is fun and I will engage your customer for example take the quiz to find out if you're a good fit for our center … this can offer value to your customer it's fun and simple and it will also give an insight as to your childcare center values and beliefs.

Whatever type of lead magnet you decide to create allow yourself to have fun with it always coming from a place of servitude an offering value the best thing about creating an awesome lead magnet you will grow an email list of engaged subscribers that can't wait until your next open house to enroll their child ,you will set the bar of the type of services you offer and the quality you offer your customers ,you will grow your email list every single day by automating your marketing strategy so you can focus on other things in your business .

 Do you presently offer a lead magnet? Is it growing your email list consistently?





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