As you venture off and begin investing in building a website and growing your email list you will quickly find out is that viewers don't necessarily want to hand over their emails or their telephones numbers.
When marketing your business online, you have to offer some type of incentive or value for your customer to willingly give you their information.
I am going to give a few examples of the types of lead magnets you should be creating in order to grow your email list off your website
Your childcare business is like no other. You offer quality services, an amazing educational program, a stimulating environment and a team culture anyone would be jealous of. When a parent is online looking for the best childcare center for their child, they want to feel as though they found a childcare provider that loves what they do!
Parents know when someone absolutely loves what they're doing versus someone that is totally burnt out, overwhelmed and basically wants to fill up their business in order to be able to pay their bills.
Offering something valuable that aligns with your mission and your vision statement can easily be done by creating an experience for your customer .The best way you can create an experience online is by offering something valuable in order for them to give you their information .
If you want to know a little bit more about why growing your email list is important, please click here and watch this retraining.
Here are five valuable lead magnets can create use an all your online market
Parents want to make sure that they are doing the best for their children and if you can provide some type of value especially as you take on the load the role as a as a leader in child care this starts to form a connection between your viewer with your center .
The key here is to create a quiz that is fun and I will engage your customer for example take the quiz to find out if you're a good fit for our center … this can offer value to your customer it's fun and simple and it will also give an insight as to your childcare center values and beliefs.
Whatever type of lead magnet you decide to create allow yourself to have fun with it always coming from a place of servitude an offering value the best thing about creating an awesome lead magnet you will grow an email list of engaged subscribers that can't wait until your next open house to enroll their child ,you will set the bar of the type of services you offer and the quality you offer your customers ,you will grow your email list every single day by automating your marketing strategy so you can focus on other things in your business .
Do you presently offer a lead magnet? Is it growing your email list consistently?