Use Facebook to grow your childcare business.

 

Why social media is your best bet when it comes to marketing your childcare center

With 55 billion dollars generated in 2018 from advertisement, the days of paper print are over!

There is no doubt that social media can be a powerful tool when it comes to getting your child care center  known in your community if you use it to your advantage.

In fact, 74% of people log in to scroll their FB account about 8 times daily.

Unfortunately, if used incorrectly, social media can give your business a bad reputation which is childcare is not what you want. 

How can you use social media platform to offer value and show your community how your center is different?

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  1. Set up a business page for your business. Running a business off  your personal page is against Facebook policy.
  2. Add value weekly: share articles of interest, local events, give shout outs to local businesses, share recipes, special events happening in your childcare center and anything else that can add value to your ideal customers
  3. Create a Facebook group for paying customers to deepen the connection
  4. Give a shout out or share a testimonial you received about your center
  5. Reply to every message and comment your page receives
  6. Go live in your smaller customers only group to share fun events happening in live time in the center.
  7. Invest in Facebook ads! It's the cheapest and quickest way to get in front of your ideal customer.

Facebook just like any other marketing platform needs to be used strategically. This is your chance to spread the world about your amazing business! be mindful of what you put out into the universe.

be well

Christina

 

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