How to get started with Facebook ads as a childcare business owner.
If you're not already investing in Facebook ads you are leaving a lot of money on the table .
Your job as the business owner is to make sure you are consistently placing your business in front of your ideal customers.
Simply placing ads in your local paper won't cut it for many reasons but the most important one is that business and marketing has changed, and most people are on their mobile devices pretty much all day long.
Statistics show us that moms with preschool aged children are on social media much more than any other age group. In fact, as their kids get older, the time they scroll on social decreases.
As childcare business owners get older, our customers are getting younger and we MUST be pivoting in a new direction in order to find them.
Here are a few facts I'd love to share with you about online marketing and the power of Facebook ads.
As you venture off and begin investing in building a website and growing your email list you will quickly find out is that viewers don't necessarily want to hand over their emails or their telephones numbers.
When marketing your business online, you have to offer some type of incentive or value for your customer to willingly give you their information.
I am going to give a few examples of the types of lead magnets you should be creating in order to grow your email list off your website
Your childcare business is like no other. You offer quality services, an amazing educational program, a stimulating environment and a team culture anyone would be jealous of. When a parent is online looking for the best childcare center for their child, they want to feel as though they found a childcare provider that loves what they do!
Parents know when someone absolutely loves what they're doing versus someone that is totally burnt out, overwhelmed and basically wants to...
Learning how to automate your business as a childcare provider should be top priority.
As childcare business owner, trying to do “everything” in your business will guarantee you a burnout!
In a study of providers in Maryland:
Let’s define automation and how it relates to our industry
“the technique of making an apparatus, a process, or a system operate automatically”
In your case, you aren’t replacing staff educators with robots but automating things such as wait lists , tours, growing your email list and your marketing strategies
The creative part behind Facebook ads can be a bit daunting especially if you find yourself spending hours on end trying to figure out how to to create eye catching images or videos that will engage your ideal customer
I hope to take some of that overwhelm away by sharing with you 5 apps or websites worth knowing when you are venturing off and creating ads for your Facebook marketing .
When it comes to Facebook ads there's one thing that you need to know , it's all about testing ! Unfortunately there is no magic pill when it comes to knowing the exact color or image your audience will connect with as soon as they see it . Using your ads manager, you can test different things such as your ad copy, audience and images.
Let’s focus on images and videos
Increase your childcare business engagement
Why is engagement important on Facebook?
Why should you always try to engage your audience?
Let's begin with why we need to have engagement posts on Facebook in the first place.
Mark Zuckerberg himself has said time and time again that Facebook prioritizes engagement posts. Facebook wants people, fans, friends and family members to be engaging with one another.
I’ll be sharing some ways you can create buzz around your childcare business by offering value, increasing engagement and making sure you have a strong following before placing ads to convert your followers into customers.
TIP: Engagement first then conversion
When trying Facebook ads for the first time it's very important to know what type of content your fans and followers want to see. People are on Facebook to be entertained, to be inspired or to learn something new. They don't want to be sold to immediately as soon as they click on something you put out. By...
It's time to hire staff for your childcare business. You create a Facebook ad campaign. Resumes start coming in, interviews are underway, and you start rejoicing only to find out that the employees you’re interviewing are anything but a good fit for your childcare business.
What happened? What did you miss? You start telling yourself that it’s hopeless! And eventually hire out of desperation.
Time to look at this with a different perspective! As a business owner and someone that is committed to operating a child care business that they absolutely love , you need to figure out what went wrong in your strategy so you can correct it.
Let's start at the beginning! You followed your a hiring procedure , and created a FB ad. Once your ad has been clicked on, it should bring the potential candidate to a landing page with a detailed job description.
One of the things that might be attracting the wrong candidates is your...
As childcare business owners, there will come a time where a customer will need to voice their dissatisfaction. When that time comes, it’s important to make sure your complaint policy and procedures are followed to ensure that the situation is handled with professionalism.
A quick note before we proceed, It's CRUCIAL to always check with your state laws to make sure you are working within your legal rights.
What is the purpose of the complaint policy?
Here is how a clear and detailed policy will benefit your business:
Detail your steps...
Do you have a morning routine in place?
As childcare business owners, we get so busy running the business and leading our team that we almost forget to take care of ourselves.
We all want increased registrations and quality customers but all that means absolutely nothing if as leaders we aren’t performing at our best.
Today I want to challenge you to think about carving out some CEO or ME time for yourself .
I started doing this about a year ago .Honestly I never thought that I would be that type of person to carve out time every single day to take care of myself but when I saw the difference in how I felt , how I showed up as a mom, wife and business owner I knew that I was on the right path
It's a great way to give yourself a few moments of silence to reflect on the week passed or the week coming up ahead. It gets your mind in the right place and gives you control over your day’s intention.
The good news is that this looks different for...
Why social media is your best bet when it comes to marketing your childcare center
With 55 billion dollars generated in 2018 from advertisement, the days of paper print are over!
There is no doubt that social media can be a powerful tool when it comes to getting your child care center known in your community if you use it to your advantage.
In fact, 74% of people log in to scroll their FB account about 8 times daily.
Unfortunately, if used incorrectly, social media can give your business a bad reputation which is childcare is not what you want.
How can you use social media platform to offer value and show your community how your center is different?