Why pay for ads when you can let your happy customers do all the work for you? Asking for reviews as a business owner can help boost your enrolments and put your business on the map.
We all know that a happy customer can do wonders for our child care center’s reputation. Happy customers love spreading the word to others looking for childcare. I’ll share a simple review strategy you can put in place to collect reviews and different ways to leverage them.
But first, let’s chat about why collecting reviews is important:
According to the website www.vendasta.com
Reviews are a great way to boost your website’s SEO and grow that like-trust factor we all want to have with our customers. In fact, here are a few fun facts about reviews and their power:
More than 88% of online shoppers incorporate reviews into their purchase decision.
68 % say that a positive review helps them trust a local business
80% trust reviews as much as a personal recommendation
92 % of consumers read reviews online
61% are more likely to contact a local business if they have a mobile-optimized site
94% of consumers would use a business with a four-star rating
I hope that you’re starting to see the magnitude of reviews and the impact they can have on your childcare business.
How to collect reviews
There are many strategies you can put in place to start collecting reviews right now for your childcare business.
Here are some of my top suggestions.
On your website. Adding a simple star rating plugin as well as social share plugins is a must in today's online world.
Yelp: Register your website on Yelp so that customers can leave a review and rating
On your Facebook business page: There is a section where your visitors and customers can leave a review which in turn you can share with your public
In your private FB group: Create a section where your members can leave a testimonial or reviews. You can tag customers that are just about to end their contract and ask them to leave you a review.
Surveys. When passing out your customer satisfaction surveys, ask them to leave you a review by providing a section in your survey
On IG. Create a link on your linktree where someone can leave you a review
I’ve collected my reviews, now what?
Use them everywhere! All kidding aside, if your reviews are off the wall then, by all means, you have to share with the world. Here are a few ways you can do that without feeling cheesy
Have a “ what other families are saying about our center” page on your website or FB page
Include reviews on your Facebook posts as well as Facebook ads.
When possible, ask your clients to record 45-second testimonials on their experience in your center and share it on your social media.
Create an IG highlight reel and add all your reviews for your followers to read
Share your reviews inside your newsletters
How to handle bad reviews:
It's not ALL going to be rainbows and unicorns…. There are people that are going to leave you a 1 or 2-star rating. ( or even worse, half a star!)
Do not, under any circumstances, reply with negative or harsh responses. Customers are watching and basing their purchases off of review sites, we’ve already made that clear Instead what I suggest is to reply with a kind response: “Thank you so much for taking the time to leave us a review” and depending on what their review said you can leave them feeling reassured that their opinions have been taken under consideration.
As a business owner, you CAN NOT take things personally. I know, that seems impossible but the faster you learn to accept feedback, the more value you’re going to provide to your customers.
Get in the mindset of having an attitude of servitude. Being a business owner means that sometimes you’ll need to look at something with a different lens in order to increase the quality of your services.
If the average of your reviews is 3 out of 5, this will showcase your center’s quality and customer satisfaction.
If your reviews are under 2 starts, this will shine the light are some areas you’ll need to improve in your business.
Whatever the case is, asking for reviews and testimonials is crucial operating a business
I’d love to know how you leverage reviews in your business….. Drop your comment below!