Updated: May 23
Still, trying to figure out why you need a website for your child care business when it appears that everyone around you is leveraging social media? Although online platforms are an asset when running a business, your website can be used to sign up more customers, get your phone ringing and put your center on the map.
Keywords and SEO
By using keywords you can increase visibility and boost exposure to your website. Did you know that Google is the number one search engine on the entire planet? The average person searches at least three to four times a day on Google to find what they’re looking for.
Optimizing your website with proper keywords is going to ensure that you are placing your business in front of the right eyeballs especially targeting a local audience.
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Optimizing your website means that you are using keywords that you're at your customer is searching for when looking for childcare for example “bilingual preschool downtown Montreal” or “child care center near me”.
In doing so, your business’s website will automatically be brought up every time someone in your area is searching for your childcare.
Adding a blog can also help with SEO and help viewers find you quickly through the keywords you add to your copy.
Grow your client list
One of the biggest assets you own is your email list. Every time you post on social media, your posts should refer your viewers back to your website where your followers can be called to take any action for example sign up for your email list, place your child’s name on our waitlist...
Imagine with a click of a button, being able to email hundreds of potential customers about your upcoming open house? Cool right?! That’s what an email list can do for your childcare business. You can easily add a pop-up form on your homepage asking viewers to sign up for your newsletter in exchange for their email addresses.
Attract the right customer
Leveraging your website to attract your ideal customer can also help you market your business. You can really show your viewer what your business is all about by strategically writing your website’s copy.
Offering a sneak peek of your services and program can also help attract the right customer.
This is great if you want to make sure that the people that are calling or people that have taken the time to look at your website to read through your program in your about me page and are genuinely interested in signing up their child in your program or booking a tour with you.
A few simple pages you can add to your website are
An about me page where you would discuss a little bit about you and an overview of your business
A policy page where you can upload your policies.
You should also consider adding an educational program page because this is where you get to stand out from the rest of the daycares in your area so if customers are interested in finding a specific Child Care Program for their child this page is something that they will definitely be looking for.
If you want to get real fancy and you have time you can also add a Blog where you can share tips checklist or anything interesting that you know you're a joke customer can find Value out of this is going to also attract the customer that wants to know their child is attending a center that genuinely cares about early childhood education and making sure that they have a great program for their child.
When marketing your childcare business it’s important to leverage all your platforms with a clear strategy.
I’d love to know how you’re leveraging your website to grow your business!